The International Air Transport Association is hosting it's World Cargo Symposium, March 3-6, 2008 in Rome, Italy. The theme this year is "Focus on the Customer". A one-day pharmaceutical Forum entitled "The Cure is in the Air" is scheduled on the 5th. IATA is offering a reduced early bird registration fee through mid-January, coupled with a chance to test drive a Ferrari.

This is the first public forum in which IATA has extended an open invitation to the pharmaceutical industry - looking specifically for their feedback and recommendations.

This is a terrific opportunity for the bio-pharma industry to work in partnership with the airline industry whose services are so critical for the delivery of their products worldwide.

Link to the World Cargo Symposium agenda for the Pharma Track here.